Summer Was Here - Art Direction, Design + Illustration
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Kim Olson For Congress

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Kim olson branding

I was contracted to do logo and branding update for Kim Olson’s bid for TX-24 Congress

 

 

THE PROBLEM

Political logos have become predictable. Standing out in the crowd while staying fresh and innovative is key. Kim wanted to avoid the standard colors of red, white and blue and follow in the path forged by strong female candidates such as Elizabeth Warren, Alexandria Ocasio-Cortez and Kirsten Gillibrand to create a strong brand mark.

 
 

THE PROCESS

Political logos have become predictable. Standing out in the crowd while staying fresh and innovative is key. Kim wanted to avoid the standard colors of red, white and blue and follow in the path forged by strong female candidates such as Elizabeth Warren, Alexandria Ocasio-Cortez and Kirsten Gillibrand to create a strong brand mark.

Another important aspect I wanted to provide in the final logo design was diversity of use and application. I wanted to give a graphic element that could carry through Kim’s digital presence, print campaign and merchandise.

Inspired by Kim’s military service as an Air Force pilot, I played with the symbol of a pilot’s wing in the design.

 
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THE FINAL LOGO

Ultimately I came to the design with the three solid lines and clean, modern type. The three lines are ambiguous in nature, calling to mind the stripes of the flag, lines of a field (paying homage to Kim’s strong background in agriculture), as well as the pilot’s wing. When the “For Congress” is removed from the design, this stands as an even stronger symbol of Kim’s military achievement.

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