Summer Was Here - Art Direction, Design + Illustration
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Kim Olson For Congress

Kim Olson button

Kim olson branding

I was contracted to do logo and branding update for Kim Olson’s bid for TX-24 Congress

 

 

THE PROBLEM

Political logos have become predictable. Standing out in the crowd while staying fresh and innovative is key. Kim wanted to avoid the standard colors of red, white and blue and follow in the path forged by strong female candidates such as Elizabeth Warren, Alexandria Ocasio-Cortez and Kirsten Gillibrand to create a strong brand mark.

 
 

THE PROCESS

Political logos have become predictable. Standing out in the crowd while staying fresh and innovative is key. Kim wanted to avoid the standard colors of red, white and blue and follow in the path forged by strong female candidates such as Elizabeth Warren, Alexandria Ocasio-Cortez and Kirsten Gillibrand to create a strong brand mark.