PROBLEM: The tradition of the family road trip is all but gone. Road trips used to be a time for families to slow down and spend time together, take in the sights and make lasting memories. How can we bring back this tradition and encourage quality family time?
SOLUTION: I created a poster campaign using imagery and situations to appeal to the nostalgia many adults have of taking road trips as a child. I wanted to communicate the memories that are unique to road trips, ones that are dying out along with this family activity.